As I was recently asked about the upcoming trend for in-game adverts, here’s what I thought then and what I still think now:
Yes, in game ads are going to be big business. It’s inevitable and gamers will have to get used to it.
However, it’s also inevitable that they’ll be hacked. Just as NoCD patches exists for most games these days, so will NoAD patches.
Oh, and if I create a MoD with your engine, there go your ads, so I’m sure that we’ll start seeing less no-strings-attached MOD creation as a result of this. Which, of course, is the most worrying outcome.
January 15th, 2006 at 1:37 pm
[…] Which is odd since Counter Strike started life as a free mod for the original Half Life. Which is also odd since in-game ads are shaping up to be the next big revenue stream for games. I’ve talked about the impact on in-game advertising before, but in this case I’m on the advertisers side. CS servers cost a lot of money to run and I’m all for the owners opening up new revenue streams. A CS site like Axia.org.uk relies on its community to pay towards the servers through donations and I see no reason why they server admins shouldn’t use in game ads to help pay the costs. […]
February 14th, 2006 at 6:39 pm
[…] How willl players react to in-game advertising? With NoAd patches. […]