http://suttree.com/2006/05/16/the-xbox360-is-not-a-casual-games-platform/ Beatniks with better clothing. Tue, 04 Jan 2011 09:03:31 +0000 http://wordpress.org/?v=abc hourly 1 http://suttree.com/2006/05/16/the-xbox360-is-not-a-casual-games-platform/comment-page-1/#comment-140 Beep, beep, beep, beeeep at Suttree - Real Artists Ship Mon, 03 Jul 2006 23:21:13 +0000 http://suttree.com/2006/05/16/the-xbox360-is-not-a-casual-games-platform/#comment-140 [...] It’s no real surprise that this is happening. I’ve mentioned before that the Xbox360 is not a Casual Games platform. What is interesting is that Microsoft don’t seem to realise that the Casual Game industry is pretty much driven by Windows PCs. Be it games that use IE specific, in-browser ActiveX controls, or the DirectX driven downloadable try-before-you-buy sector, Casual Games are a 90% plus Windows adventure. Quite clearly, Live Arcade was a side project for the Xbox360 that has grown beyond their expectations. There’s nothing wrong with being caught out with success like that, though. I just find it strange that, despite the sustained Casual Games buzz that has been ongoing for the best part of two years now, Microsoft have made more headway with LiveArcade than any of their traditional Casaul Games products in that time. A lot of that has to be down to the fact that I am fascinated by how a company as big as Microsoft operates, on a day-by-day basis as well as a five-year basis. The current Ray Ozzie situation really only heightens that sense of wonder, at the moment. [...] [...] It’s no real surprise that this is happening. I’ve mentioned before that the Xbox360 is not a Casual Games platform. What is interesting is that Microsoft don’t seem to realise that the Casual Game industry is pretty much driven by Windows PCs. Be it games that use IE specific, in-browser ActiveX controls, or the DirectX driven downloadable try-before-you-buy sector, Casual Games are a 90% plus Windows adventure. Quite clearly, Live Arcade was a side project for the Xbox360 that has grown beyond their expectations. There’s nothing wrong with being caught out with success like that, though. I just find it strange that, despite the sustained Casual Games buzz that has been ongoing for the best part of two years now, Microsoft have made more headway with LiveArcade than any of their traditional Casaul Games products in that time. A lot of that has to be down to the fact that I am fascinated by how a company as big as Microsoft operates, on a day-by-day basis as well as a five-year basis. The current Ray Ozzie situation really only heightens that sense of wonder, at the moment. [...]

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