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Justin has been hard at work, making a PMOG badge for every player in the game. It’s a simple thing for anyone to install, just a javascript include, no doubt we’ll complexificate it later.
As always, it’s alpha code, and as the site says, “that means it probably won’t work. If it works, it’s luck. And it will probably be broken, on purpose, in the near future.”
Mozilla Labs Blog » Blog Archive » Introducing Operator 
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May 17th, 2007 at 7:06 pm
[…] A variant on this is the talk about attention metadata - the record of what you’ve done and where you’ve been online. If Duncan was evil, he could sell all this data to advertisers. They’ll know exactly what you do and when you do it - the possibility for almost perfect targeting. The other alternative is to give it to the users - they’re already doing this through a widget you can put on your site/profile to show off your in-game avatar. Those users might even be enabled to sell their own data to advertisers. Depending on how accurately PMOG’s profiles for players can be mapped onto existing market segmentation models, this might be very attractive indeed. At the moment, though, PMOG throws away the URLs you visit once they’ve recorded the impact it has on your persona. […]
May 21st, 2007 at 1:33 am
[…] Ian Delaney writes about passively multiplayer online gaming (PMOG), the brainchild of Duncan Gough […]